As an Icelander in the big bad world outside of Iceland I of course try to follow the news from "home". Iceland has quite a few news-web-pages. mbl.is, visir.is, dv.is, ruv.is and so on. They all have one thing in common. They're "heavy", meaning that they have so many advertisements and take so long to load in my web-browser that I've practically given up on trying to use them. This of course means that the owners of the websites, who get paid from the advertisers, for every visit to the website, they actually make less money by putting so many advertisements on their sites.